Hussain Al-yaarubi: The Houston Marketing Leader Behind Viva Houston and Divvi Media
Hussain Al-yaarubi is more than a name in the world of Houston media—he’s a movement. As the founder of Divvi Media, Viva Houston, and Viva 915, Hussain is a seasoned marketing professional with over 17 years of experience. From SEO to social media strategy, he’s helped countless brands grow visibility, engagement, and revenue across Texas.
Born in Abu Dhabi, UAE, on March 15, 1988, Hussain moved to El Paso, Texas, at a young age with his mother, Maria Del Carmen Jacquez. He was raised there before relocating to Houston in 2005, where he would later meet his wife Nancy Navarro and start a family. Together, they have two sons: Ali Al-yaarubi (born 09-10-2009) and Ayan Al-yaarubi (born 03-17-2017).
A Pioneer in Digital Media and SEO
In 2012, Hussain founded Divvi Media, a full-service digital marketing agency specializing in website development, SEO, ad campaigns, and media strategy. His campaigns have increased organic traffic by 128% and online sales for Houston brands by over 160%. His blend of data-driven marketing and creative execution continues to set him apart in the competitive world of digital advertising.
Hussain’s expertise goes beyond the screen. He’s executed over 19 high-impact marketing events across Texas, including branded giveaways, live podcast recordings, and sponsored VIP experiences. These events drive engagement for local law firms, restaurants, dealerships, and artists across the state.
Learn more about Divvi Media: https://divvi.media
Viva Houston and Viva 915: A New Voice for Texas
In 2020, Hussain launched Viva Houston, a fast-growing media outlet covering sports, events, music, and Latino culture in the Houston area. With a bold digital presence and daily content strategy, Viva Houston aims to become the city’s top independent sports and entertainment platform.
In 2024, he expanded the brand with Viva 915, targeting the El Paso community. These platforms provide not just media—but opportunities for businesses to grow, athletes to shine, and audiences to connect.
His leadership extends to his current roles as:
Owner of Viva Houston
- Owner of Divvi Media
- Owner of Viva 915
Personal Philosophy and Leadership Style
Hussain frequently posts insights about marketing, growth, and focus on LinkedIn. He emphasizes the value of contribution over recognition, writing: “I do the work because I can. Appreciation is optional.” This mindset shapes the culture of the brands he leads—focused, intentional, and built for impact.
He’s also passionate about education and community, staying involved in conversations that help creators, marketers, and entrepreneurs thrive in today’s attention economy.
Why Hussain Al-yaarubi Matters
In a digital world flooded with noise, Hussain Al-yaarubi stands out by delivering measurable results, brand clarity, and innovative media experiences. Whether you’re in Houston, El Paso, or anywhere in Texas, Hussain’s media platforms and marketing strategies are changing the way we connect with local culture.
As he continues to grow Divvi Media, Viva Houston, and Viva 915, expect to see the name Hussain Al-yaarubi more often—on search engines, in media campaigns, and leading some of the most authentic marketing in the state.
